Vintage Advertising Champions: The Two Faces of Y

What would you think if you were called  a designer's "devilishly aware clientele"? Flattery goes a long way, that's a given. But when it comes to Yves Saint Laurent in particular, it's such high praise that one has to swallow  hard a couple of times and seek what the advertisement indicates immediately. "The invisible dress" is also a great term for a perfume; something to make you "dressed" in the dark; dressed but also flatteringly revealed, mise en valeur as the French say. 

The vintage advertising for Saint Laurent's formidable first perfume, a cool dry chypre  like they used to make them, is noteworthy. [You can read my fragrance review of YSL's "Y" perfume on this link.]

Enjoy two versions of it. One insinuating, the other more explicit while still classy. As befits the designer of designers. 

Further reading on PerfumeShrine: Yves Saint Laurent news, history & fragrance reviews

Homage Rendered: 10 Years of Terre d'Hermes

Virgil said in his Georgics, referring to agricultural labors, "Tempus fugit", i.e. time flies. And it does fly and the older I get, the more I realize I can't really keep up. But I do keep up with perfume anniversaries, because, well, my inclination for perfume archiving bodes well with both the passion and the job. I was counting the years behind some of the best perfumes around and one of them has just feted its 10th birthday.

Without further ado, I present you with Terre d'Hermes, one of the best-selling masculine fragrances in Europe, which is commemorating the anniversary with two special 2016 edition for the Eau de Toilette and the Parfum Extrait. Please read the homage on Fragrantica on this link.

Vintage Advertising Champions: Dioressence by Christian Dior

The oriental scent which began its historical arc as a "spa" and "all over" fragrance, meant to refresh and provide the stealth mantle of "a see-through charm". Inspired by the sea-like and skin-like smelling primal scent of ambergris...
Enjoy this vintage advertising for the original Dioressence perfume by Dior. (which you can buy easily on Amazon using the link)

And please read my fragrance review of Dior's Dioressence perfume on this link.

Chanel Boy, Hermes Muguet Porcelaine, Guerlain Le Muguet 2016 : 3 Upcoming Fragrances to Watch

In the ever increasing pace of fragrance launches some catch one's eye due to either exclusivity cachet or brand awareness. This is the case with the three fragrances I highlight today. One is so exclusive and posh that it can't possibly justify the jumping through hoops to get it, yet a vision of the bottle (and a sample from a lucky buyer) is de riguer. The other two are less hard to get, though still preserving themselves for marriage, but coming from such collections as to warrant some getting all hot and bothered with. Without further ado I present them to you.

First we have Guerlain's super-limited annual Le Muguet 2016 edition: this year it promises to be a new formula, not just a different bottle and concentration game. The company itself, after all, is historic., so extra care is given to accuracy. More info on Fragrantica.

Then there's Chanel's Boy (probably going out to play with Dior's Girl, engaging in puberty love. All right, Chanel is probably the ONLY firm who can graft such a gauche name to their Les Exclusifs boutique line; Boy Capel, after whom the new fragrance is named, is canon after all.
The fact that the scent is masculine but could be worn by women as well is an added bonus, like the boyish cut styles Coco Chanel made her own.

 And last but not least there's Muguet Porcelaine by Hermes, them of the scarves fame, in the boutique-only Hermessences line, a green lily of the valley. Since perfumer Jean Claude Ellena, he of best-selling fragrances fame, has been working on this idea for a long time, perhaps longer that he has ever admitted to, taking into account that Roudnitska was his mentor, it should be interesting. Lily of the valley has served for soap-clean references for ages, so let's see what happens.

National Fragrance Day Today

The Fragrance Foundation UK is celebrating National Fragrance Day on March 21st and what better opportunity to share your scented thoughts and choices? Every day is a fragrance day around these pages, but having a semi-official excuse to celebrate makes it more palatable to the rest of the people around one's obsession.

 

Fragrance has the ability to make us feel, to make us really think, to make us believe that we can fine-tune our own personal aura and presentation to the public in a way that no other "product" can.
It's evocative, it's transporting, it is even felt in the dark.

Today I'm wearing Caron's Tabac Blond extrait, a very special perfume for me, as it paved my plunging into a house I had little exposure to in my formative years, Caron being semi-absent from the local market. It more or less consolidated my longing for things unattainable and hard to get but it also made me realize that one likes what they like and that's priceless. 

via Givaudan

In celebration, please share your own scent story in the comments, right below this post. I'd love to read your stories!!