Showing posts with label christian dior. Show all posts
Showing posts with label christian dior. Show all posts

Wednesday, July 5, 2023

Dior Homme: thoughts & fragrance review on a milestone

 It doesn't matter that Dior Homme is everywhere, either in one of its -many- versions, or in some copy of it from another brand. It remains one of the most interesting men's releases of the last twenty years, because the formula brings a more unusual note of iris root, halfway between dry retro face powder or old lipstick along with dusty dried flowers, to an otherwise standard formula for a mainstream men's fragrance, making it revolutionary. It doesn't surprise me that many women love it and love wearing it themselves. It is the most affordable of the lot of Dior men's fragrances. 


 via

 Attention: the original, "authentic" Dior Homme is the one from 2005, by Olivier Polge, which was removed only to be removed by Demachy later in the completely unrecognizable 2020 version of the same name, when the Polge son was now permanent at Chanel . Yes, yes, I know, typing Dior Homme gives you 883045 versions on Google, how the hell do you know which is which, you go to the first one in the drop down menu. Well, let's pay attention to it a little since you are involved in the aficion.

 


via

The 2011 version is still very good, despite the credit to Demachy, as it does not alter Polge's original recipe and retains its special characteristics. The iris in Dior Homme alternately takes aspects of soft aftershave powder like that used in trendy hipster haircuts, cocoa powder and amber starch. It's a smooth, glossy, no edge scent, feminine, but retains a hint of freshness, which I find a very alluring and essential ingredient in fragrance in general. You don't want to be completely smothered in a cotton cocoon after all, when you're on a social or romantic date, you want to be able to breathe and appreciate the (hopefully beautiful) view. :)

 

NB. The 2020 version is a completely different fragrance making for a LOT of confusion since it bears the same name, Dior Homme.  The prior to 2020 editions from a few years ago bear the bee emblem, the older formulations have no bee but the box has minor differences and the original 2005 formula has a silver tube sprayer in the jus instead of black, as after the Demachy transition.

Friday, January 27, 2023

Dior highlights presence in Asia for 2023

 Happy new year!

The following pictures from Dior's opening and exhibits in Asian metropolises are testament to LVMH's wish to dominate those markets. 

The beautiful images are breath taking! 

Friday, September 21, 2018

Christian Dior Hypnotic Poison: fragrance review and musings

The original formula of Hypnotic Poison by Dior was presented in a red rubber bottle (much like the 1990s Bvlgari Black fragrance, there was something about rubber in 1998, it seems), and I was expecting something similar to Bvlgari's potion at the time. The fetishy matte of the bottle was a nice touch; it felt odd in the palm of one's hand, as if it wouldn't "roll" enough. The smell nevertheless is what initially frightened me. The bitter almond was too strong for me, too medicinal, the wrong side of medicinal actually. This was not the medicinal chypre perfume of my memories of Clinique Aromatics Elixir (perfume review HERE), which I adored even as a child. After all, I'm no shy violet when it comes to Strange Smells. It felt heavily vanillic with something suffocating too in the mix; later on I discovered the culprit was the combo with coconut.

credit: suzumechan at deviant.art.com via


Coconut is forever tied in my mind with those horrible dangling trees that cabs used to come with. Back then when I was a child and we used cabs for travelling across the country from time to time, smoking IN the car, and with a child IN the car no less, was not frowned upon. The drivers therefore used to pack the most powerful scents available in the dangling trees car freshener horror: either coconut or vanilla which are weapons of mass destruction in the heat of Greek summer. Needless to say the memory of nausea follows me to this day haunting coconut scents ever since.

On the other hand, Hypnotic Poison is intensely powdery, a quality associated with dryness and grooming (more on powdery fragrances HERE). It therefore evokes a sense of pampering and cleanness, highly appreciated in warmer climates. Hypnotic Poison is a huge commercial success in both France and Greece, for what it's worth. What made it a definitive best-seller in Europe, and especially the souther countries (Greece, Spain, France...) is the fact that in a completely novel way, it reweaves the basic idea of grooming: that things should be inedible. It sounds contradictory when the main component is actually a bitter almond note, recalling liqueurs like Amaretto, but the intense powder in Dior's Hypnotic Poison suggests grooming and not stuffing one's mouth with pastries made of marzipan paste. Maybe a very naughty talcum powder to powder one's latex skirt before venturing out night-clubbing? The thing is, it works. Exceptionally so.

Hypnotic Poison is a perfect fragrance for fall and winter. It's seductive, yet not easy to decipher. Men seem to love it. Perfume lovers wink at you knowingly when you mention it. It's full of character. It's also approachable because of the almond, vanilla and coconut. It's also too effing much sometimes!

Friday, February 12, 2016

Dior Poison Girl (2016): fragrance review

One can blame LVMH for many things, but not for not knowing how to milk a thing on their hands. The Poison fragrance brand is a huge success for Parfums Christian Dior and not without good reason. Distinctive, aggressively noticeable, innovative at their time, the Poison perfume series has provided us with memorable fragrances. The new Poison Girl, out in February 2016 in my countrymay fall short on the memorability stakes, but there's a clever twist inside to reflect one of the cleverest (and most enduringly popular) in the canon, the almond-powder feel of Hypnotic Poison inside a "youthful" sweet fruits and caramel medley.

collage made by Le Coeur Gothique (on parfumo.net)

It has been said that pop songs consist of recycling the same handful of chords, as one smart reader reminded me the other day, and the universe is well aware of my belief in fragrances' intertextuality (there's no parthenogenesis in art), so it comes as little surprise that I don't deem that bad in itself if the resulting collage is eye-grabbing. On the contrary it's a smart move by perfumer Francois Demachy, who oversees the creation process at Dior (no stranger to artistic influence themselves). Hypnotic Poison has created its own history and legend, and like Mugler's Angel basic chord before it, serves as a pop reference that pops up everywhere. Why not in the mother of all Poisons, aka Dior?

Poison Girl starts with a sweet, toffee like fruitiness of orange hard candy which vaguely recalls half the current market (La vie est Belle, Tresor La Nuit, Black Opium, Loverdose, Flowerbomb...), with a cherry cough syrup hint, that predisposes an avid Poison lover for toothache, but thankfully cedes to a powdery almond within the hour where it stays for the duration. Seeing as Hypnotic Poison Eau Sensuelle got to the good part straight away, I can only surmise that the intent is to grab a specific demographic interested in the rather tacky gourmand top note and who might come to love the development regardless.

LVMH needed something to spar with L'Oreal and they got it. Not bad.

A footnote on the ad campaign:
Rather lost on the advertising and naming of Dior's Poison Girl, personally speaking.
"Girl" sounds demeaning (would they have called a masculine fragrance "boy" if it would appeal to young men? Edit to add: Apparently they would, but there's a reason). The night club pictures with model and actress Camille Rowen holding a cigarette in her nubile hands under the No Smoking signs and her defiant (try stoned) look under her $200-posing-for-bed-head haircut looks as rebellious as a straight A's pupil going for an Anthropology major instead of the prescribed Law School.  Is "no bras" the fighting field of young girls today? I very much doubt it.
At least the previous Poison editions had bold, imaginative, suggestive advertising. This is lame.

Wednesday, September 3, 2014

Dior J'Adore: New Commercial Is Officially Breaking Up with Old Dior Clientele

"Mr. President, it is not only possible, it is essential. That is the whole idea of this machine, you know. Deterrence is the art of producing in the mind of the enemy... the FEAR to attack. And so, because of the automated and irrevocable decision-making process which rules out human meddling, the Doomsday machine is terrifying and simple to understand… and completely credible and convincing."


It's only been a few hours I've announced the reconciliation between LVMH (Dior being a major brand in their portfolio) and Hermes and the new spot for Dior J'adore perfume (trailblazing the relatable body products/cosmetics) has officially rolled out.
You can watch it here.

Forget the impressive staging of the fragrance commercial itself, the Top Kapi/Mission Impossible cascades, the theatrically choreographed motions of former Martini-girl Charlize Theron (which lipstick color does she use here, anyone know?), the gold dress, or the actual slogan "the future is gold" (I needed that, personally). The single thing to really note is they do know that they're letting down their old clientele and breaking up with them in so many words…"the past can be beautiful, a memory, a dream, but it's no place to live".

Riiiight, when you have rendered your perfumes unrecognizable by those loving them and cherishing them for years on end, it is "a sacrifice reuired for the future of the human race" as per Dr.Strangelove.


Additionally, can't resist: what the hell happened to Charlize Theron's face? It used to be pretty perfect (and more sensual) to begin with.

You tell me, in the comments.

Related reading on PerfumeShrine: 
Dior J'Adore: perfume review and history/guide to flankers/limited editions
Optical Scentsibilities: the Neck Rings
Dior J'Adore: the Jean Jacques Anneaud commercial critique 

Monday, May 5, 2014

Dior Cuir Cannage (La Collection Privee): new fragrance

Dior's La Collection Privée (formerly La Collection Couturier Parfumeur) is supplemented for 2014 with a new addition called Cuir Cannage. The "leather fragrance" in question is inspired by the scent of the insides of a leather handbag and reflects that beautiful combination of flowers and leather "notes" which is the mettle of many gorgeous classics in perfumery.


May I remind how the legendary, late perfumer Guy Robert described a long lost Lanvin perfume, Scandal, "like a beautiful flower snapped inside a leather handbag".
In the case of Cuir Cannage, the flowers in question are orange blossom, rose, ylang ylang and jasmine, buttressed by the leather accord (from birch wood and cade oil notes) and given the downy treatment thanks to the inclusion of orris. The perfumer is Dior's steady Francois Demachy.

The name is inspired by the beautiful "woven" treatment of the Dior "cannage" handbags, which reprise a popular technique of weaving calamus and daemonorops for furniture use and basketry (producing a beautiful effect that reminds of lacework). By reference the name then predisposes for a dry, rasping fragrance.

The new Dior exclusive perfume, Dior Cuir Cannage, will be available in the usual 125ml and 250ml sizes of La Collection Privée as well as the giga 450ml size at the specialized Dior boutiques catering to the exclusive collection buyers. Available in June 2014.

Friday, November 8, 2013

Dior Dedicates an Exhibition to Miss Dior perfume

Christian Dior's first perfume created in 1947, Miss Dior becomes for the first time the subject of a dedicated exhibition that highlights the heritage of the venerable house. From November 13 to 25 at the Curve Gallery at the Grand Palais in Paris, the exhibition "The Spirit of Dior Miss Dior", reveals the creations of five female artists designed around the fragrance. Each work is thus based on a symbol of Miss Dior, such as the bow, the rose or the perfume's muse, actress Natalie Portman. Mythical signed Dior dresses, but also contemporary works of Raf Simons will punctuate the visit.


It is here important to note that Dior is sequencing the story in such a way as to present a somewhat different perfume composition (the formerly "Miss Dior Cherie" now changed into simply "Miss Dior") as the heir of the original creation from 1947 (sold now as "Miss Dior Originale" for dedicated fans). The curating of an artistic exhibition in such a way tries to mingle history and marketing in a way that highlights the heritage of the house as its prime selling vantage point. In a way this is what the revamped Dior site is trying to accomplish as well.

Beyond the story of the perfume, nevertheless, the exhibition at the Grand Palais sketches a portrait of Christian Dior the man, revealing the artistic influences of the designer who began his career as an art dealer in Paris. The loft space then includes works by Salvador Dali and Man Ray. The history of the House of Dior is also traced through original documents, manuscripts and rare photos. The objects are grouped, each time accompanied by an iconic Dior couture gown. Those with an eye for fashion history won't be disappointed.

"The Spirit of Dior, Miss Dior" is free for the public.
From November 13 to 25 at the Curve Gallery at the Grand Palais in Paris, 11am to 8pm.

Related reading on Perfume Shrine: 
Miss Dior (Originale) fragrance review
Chronology and Comparison of Fragrance Editions of Miss Dior
Christian Dior news & reviews.  



Friday, June 8, 2012

Dior Addict Eau Fraiche, Dior Addict Eau Sensuelle, Dior Addict Eau de Parfum: new fragrances

Three new fragrances in the Dior Addict stable arrive in June 2012.  "Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film." reports Luxury Daily. You can find the teasers below.

 Composed by in-house perfumer Francois Demachy, they promise to present lighter (or more intense, if possible!) interpretations of the original Dior Addict.


Dior Addict Eau Fraiche (freesia woody)
"Luminous, glittery fragrance full of freshness and desire..."

 Notes: bergamot, grapefruit freesia, white lotus, pomegranate woody notes, white musk


 Dior Addict Eau Sensuelle (rose floral)
"Soft, floral composition for a natural and sensual woman. A very personal fragrance..."

 Notes: rose oil, rose absolute rose essential oil, jasmine, white musk, cedar


 Dior Addict Eau de Parfum (modern oriental)
"Dior Addict is a promise..."

 Notes: silk blossom, mandarin wood queen of the night vanilla

 The new collection has the added bonus of being available in small size bottles of 20ml (perfect for carrying in one's purse) starting from 45 euros for Eau Fraiche and Eau Sensuelle and from 47 euros for Eau de Parfum.

Thursday, May 31, 2012

Christian Dior Dioressence: fragrance review

The advertisements read: "Exuberant. Smouldering.Uninhibited".  It was all that and more. Mink coats, cigarette-holders, lightly smeared eyeliner after a hard night. Dioressence launched as "le parfum barbare" (a barbaric perfume); the ready-to-wear fur collection by Dior in 1970 was orchestrated to give a powerful image of women as Venus in Furs. Commanding, aloof, demanding, even a dominatrix. The fragrance first launched as a bath oil product, reinforcing the name, i.e. Dior's Essence, the house's nucleus in liquid form; Dior wanted to write history. It later came as a stand alone alcoholic perfume, the first composed by perfumer Guy Robert for Dior and history it wrote indeed. A new breed of parfum fourrure was born!


Dioressence: A Wild, Untamed Fragrance
The fragrance of Dioressence itself, in part the brief being a depart from Guy Robert's refined style, was the love affair of ambergris (a 100% natural essence at the time) with the original 1947 Miss Dior, a chypre animalic perfume, itself laced with the animal notes of leathery castoreum in the base, so the two elements fused into each other most compatibly. Ambergris is lightly salty and nutty-smelling, creating a lived-in aura, while leather notes are sharper and harsher, especially when coming from castoreum, an animal essence from beavers with an intense almost death-like stink. The two give a pungent note.
In Miss Dior this is politely glossed over by a powdery gardenia on top. The animalicistic eroticism is only perceptible in the drydown. In Dioressence the sexiness is felt from the very start, only briefly mocked by a fruity lemony touch, and it only gains from further exposure to notes that lend themeslves to it: rich spices, dirty grasses, opulent resins, sensuous musk. In a way if Cinnabar and Opium (roughly contemporaries) modernised the message of the balsamic oriental classic Youth Dew, Dioressence gave both a run for their money, being bolder like the Lauder predecessor, yet in a rather greener scale. 

The intensity of the animalistic accord in Dioressence was boosted even further by the copious carnation-patchouli chord (much like in Jean Carles sexy Tabu), spiced even further with cinnamics (cinnamon notes) and given a glossy glamour with lots of natural jasmine. The greenery over the oriental-chypre basenotes is like the veneer of manners over the killer instinct. Still the Guy Robert treatment produced something that was totally French in style. You can't help but feel it's more tailored, more formal than any modern fragrance, perhaps what a power-woman of the early 1980s would wear to power-lunch, even indulging in some footie work under the table if she feels like it, but its wild undercurrent is almost foreshadowing the contemporary taste for niche.

Why Dioressence Changed...to the Worse
Alas the perfume after a brief career fell into the rabbit-hole of a teethering house (The Marcel Boussac Group bankrupted in 1978 and it was purchased by the Willot house, which also bankrupted in 1981). Not only had the vogue for big orientals been swung in a "cleaner", starchier direction in the meantime (Opium, Cinnabar, Giorgio), but the management hadn't really pushed the glam factor of Dior as much as Karl Lagerfeld had revolutionized, nay re-animated the house of Chanel (the effect in the mid-80s of that latter move was analogous to the miraculous push Tom Ford gave to Gucci in the late 90s; nothing sort of spectacular). Dior would need almost a whole decade to get its act together, bring out Poison (1985) and find its financial compass under the LVMH aegis. By then it was down to familiar LVMH accounting bean-counting and therefore marvels like Dior-Dior perfume and Dioressence were either axed (former) or given catastrophical face-lifts (latter). Same happened with the ill-fated, yet brilliant Dior masculine Jules, which had launched in those limbo years (1980 in fact).


Comparing Vintage vs.Modern Dioressence
I well recall the old formula of Dioressence, back when it was a mighty animalic-smelling oriental with moss in the base because it was alongside (vintage) Cabochard my mother's favorite perfume. She was neither particularly exuberant, not knowingly smouldering and rather inhibited, come to think of it. She was a real lady, through and through, and yet she loved Dioressence, le parfum barbare! (and her other choice isn't particularly blinkered either, is it?) There's really a dark id that is coming throuh perfume and allows us to role-play; what's more fun than that? The Non Blonde calls this Dior "Miss Dior's Casual Friday outfit" and I can see her point; it's letting your hair down, preferably for acts of passion to follow.

The modern version of Dioressence (at least since the early 2000s) has been thinned beyond recognition, the naturals completely substituted with synthetic replications, till my mother 's soul departed from the bottle, never to return. The new Dioressence on counters is a somewhat better chypre than recent memory, with a harsher mossy profile, a bit like a "cougar" on the prowl not noticing she's a bit too thin for her own good, all bones, no flesh. Still, an improvement over the catastrophic post-2005 and pre-2009 versions.
Dioressence first came out as a bath oil in 1969 (advertisements from 1973 bear testament to that) and then as a "real" perfume in the same year. Perfumer credited is Guy Robert, although Max Gavarry is also mentioned by Turin as implicated in the process. The newest version (introduced in 2010, reworked by Francois Demachy) is in the uniform Creations de Monsieur Dior bottles with the silver mock-string around the neck in white packaging, just like Diorissimo, Forever and Ever, Diorella and Dior's Eau Fraiche.

The Full Story of the Creation of Dioressence
In Emperor of Scent, author and scent critic Chandler Burr quotes Luca Turin: "The best Guy Robert story is this. The House of Dior started making perfumes in the 1940s. Very small scale. The first two, of which Diorama was one and Miss Dior the other, were made by Edmond Roudnitska, a Ukrainian émigré who'd studied with Ernest Beaux in Saint Petersburg because Beaux was the perfumer to the czars. So Dior approached Guy Robert-they invite him to dinner, they're talking over the cheese course, no sterile meeting rooms, this is a brief among gentlemen-and they said, 'We're doing a new perfume we want to call Dioressence, for women, but we want it very animalic. The slogan will be le parfum barbare, so propose something to us.' Oh boy. Guy can hardly wait. Of course he wants a Dior commission. And the challenge of mixing the florals of the traditional Dior fragrances into an animal scent (because this isn't just any animalic, this is a Dior animalic, if you can imagine such a bizarre thing) is just a bewitching challenge, who else would have the guts to attempt joining those two. So he gets right to work, plunges in, and he tries all sorts of things. And he's getting nowhere. Nothing's working. He's frustrated, he doesn't like anything he's doing.

"In the middle of this, someone in the industry calls him, and they say, 'There's a guy with a huge lump of ambergris for sale in London-get up here and check it out for us.' Ambergris is the whale equivalent of a fur ball, all the undigested crap they have in their stomachs. The whale eats indigestible stuff, and every once in a while it belches a pack of it back up[1]. It's mostly oily stuff, so it floats, and ambergris isn't considered any good unless it's floated around on the ocean for ten years or so. It starts out white and the sun creates the odorant properties by photochemistry, which means that it's become rancid, the molecules are breaking up, and you get an incredibly complex olfactory result. So Guy gets on a plane and flies up to see the dealer, and they bring out the chunk of ambergris. It looks like black butter. This chunk was about two feet square, thirty kilos or something. Huge. A brick like that can power Chanel's ambergris needs for twenty years. This chunk is worth a half million pounds.

"The way you test ambergris is to rub it with both hands and then rub your hands together and smell them. It's a very peculiar smell, marine, sealike, slightly sweet, and ultrasmooth. So there he is, he rubs his hands in this black oily mess and smells them, and it's terrific ambergris. He says, Great, sold. He goes to the bathroom to wash his hands 'cause he's got to get on an airplane. He picks up some little sliver of dirty soap that's lying around there and washes his hands. He leaves. He gets on the plane, and he's sitting there, and that's when he happens to smell his hands. The combination of the soap and ambergris has somehow created exactly the animalic Dior he's been desperately looking for. But what the hell does that soap smell like? He's got to have that goddamn piece of soap. The second he lands in France, he sprints to a phone, his heart pounding, and calls the dealer in England and says, 'Do exactly as I say: go to your bathroom, take the piece of soap that's in there, put it in an envelope, and mail it to me.' And the guy says, 'No problem.' And then he adds, 'By the way, that soap? You know, it was perfumed with some Miss Dior knockoff.'
"So Guy put them together, and got the commission, and made, literally, an animalic Dior. Dioressence was created from a cheap Miss Dior soap knockoff base, chypric, fruity aldehydic, plus a giant cube of rancid whale vomit[2]. And it is one of the greatest perfumes ever made."

[1] [2]Actually that's not quite true. Ambergris comes out the other end of the whale, not the mouth. Read Christopher Kemp's Floating Gold.

Notes for Dior Dioressence:
Aldehydes, Bergamot, Orange, Jasmine, Violet, Rosebud, Ylang ylang, Geranium, Cinnamon, Patchouli, Orris Root, Ambergris, Oakmoss, Benzoin, Musk, Styrax.

Related reading on Perfume Shrine: The Dior fragrance reviews Series

ad collage via jeanette-soartfulchallenges.blogspot.com, Dior fur via coutureallure.com

Sunday, May 27, 2012

Dior La Collection Privee Oud Ispahan: new fragrance

Dior took siege of the oud bandwagon it seems: Besides their established Leather Oud, they're issuing a second "oud" fragrance in their Collection Privee line-up, this time combinging two exotic references in one in its name: Oud Ispahan.


The oud craze has taken almost every single perfume house on the planet vying for a perfume with the exotic-sounding prized Eastern material in the name to the point of boring perfume fanatics to tears. Largely this is just a trend that will eventually pass, relying on brain manipulation: mention a posh, exotic sounding material (oud/aoudh/agarwood) and let the audience dream about something different than what actually goes into the bottles. But we can't blame companies for wanting to produce what has proven successful commercially last time...can we?

Not only oud, not only Damascus Rose, but also amber, all rolled into one this time. Mysterious, grown-up hippy for women (and men, the fragrance is presented as a unisex offering) who want to smell sophisticated and orientalised, exotic and fascinating, Oud Ispahan is a fragrance release that will create some talk.
Of course the more seasoned perfumephiles among us will find that oud and rose is a classic combination that has been already explored, but Dior rather aims at consolidating a seeming Arabian authenticity than presenting a novel accord.

According to the official blurb, the notes are varied: “Oud Ispahan recreates Mr. Dior’s dreams of the Orient* through a striking Rose-Oud-Amber accord. Created by Dior Perfumer-Creator Francois Demachy, this universal scent features top notes of Labdanum Absolute, middle notes of Patchouli Essence from Indonesia and bottom notes of Oud Essence from Laos, Rose Essence from Turkey and Sandalwood Essence from New-Caledonia for a warm, spicy reinterpretation of Eastern locales.” According to perfumer Demachy it's "an immediate impression, an instant local snapshot of the Orient"

There's a bit of discrepancy here which I'd love to point out for our readers, just for history's sake: Christian Dior has been known to say, "As for the bazaars of Trebizond, on entering I felt as though I was heading into Ali Baba's magical cave." Trebizond, to be factual, is actually on the border of the Caucasus region and the Black Sea and bears the heritage of the Byzantine empire and its Greek populaces, and has nothing to do with what is commonly referenced as "Arabia", but let's allow this lumping of the Middle East into one exotic amalgam continue for Western tastes... The fragrance might prove to be spectacular regardless, so historical consideration might end up meaning nothing.

Oud Ispahan is going to be released in summer 2012 through Dior boutiques worldwide and will be available from 28th May in Selfridges Maison des Parfums on Oxford Street, London.
125ml of Dior's Oud Ispahan will set you back 125GBP, 250ml of juice go for 185GBP and 450ml cost 285GBP.

Friday, May 4, 2012

Dior Escale a Parati: fragrance review & bottle giveaway

Dior doesn't get high points for originality or cultural authenticity, bearing in mind this new "port of call" in their summery Cruise collection is inspired by Brazil as announced a while ago on these pages. Escale à Parati  vividly recalls in the top notes the effervescent composition of classically French L'eau Impériale by Guerlain extended on the petals of (lots of) soapy & tartly clean orange blossom. 


The effect is pleasant, exhillarating, more specifically it's what the French call "pétillant", recalling the use of orange blossom in its "cleansed up", non indolic form in another summery, uplifting cologne Lancome's Ô de l'Orangerie (for a review and comparison of all the O de Lancome fragrance editions please refer to the link) but not as soapy as the limited edition from 2009 Prada Infusion de Fleurs d'Oranger .

The progression in Escale à Parati goes into predictably classic "cologne" notes in the mould of 4711 by Muehlens, uniting herbal and aromatic essences with a lightly sweet note (in the Dior it's tonka bean with its cut hay and lightly vanillic touch). Francois Demachy highlights the verdant tartness of the essence itself with the leafy scent of mint, arguably another trick in which Guerlain has paved the path in via their Guerlain Homme.

There are no discernible fruits to speak of in the mix nor the overt sensualism & sexiness associated with Brazilians (a most carnal people), which makes the whole Brazilian experiment sound more of a marketing positioning on the part of LVMH than an authentic pilgrimage to the vast culutral tapestry of South America. This in itself makes the launch (especially after 2 years since the last, as opposed to the annual churning out at the beginning of the series) rather incomphrehensible; one would think there are enough summery colognes in the Dior range already, why the need for one more? Undoubtedly because Brazil is an untapped market with the potential of exponential growth...

This particular Escale fragrance is fit for sharing between the sexes and the shade of the juice is really inviting, but the lasting power is comparable to the other Escales, i.e. not much. Nevertheless, when it's hot, one doesn't mind respritzing to feel the coolness of the citrusy breeze.


ior's Escale à Parati is meant to be shared between the sexes, providing a light air inspired by the Costa Verde and its atmosphere of fun, dance and music. The fragrance includes citrusy and woody notes of bitter orange (bigaradier), lemon, petit-grain, rosewood, mint, cinnamon, red berries and tonka bean.
Available as 75 and 125 ml Eau de Toilette from June 2012 at major department stores.  

One new bottle (from which 5ml have been decanted for reviewing purposes )for a lucky reader. Draw is open internationally till Monday 7th midnight. (draw is now closed, thank you)
Share in the comments to enter the draw, which is your favourite summery cologne and why? 

In the interests of disclosure, got the promo bottle through a distributor.  Collage by Eric White

Wednesday, April 18, 2012

Dior Escale a Parati: new fragrance

Christian Dior and their head perfumer François Demachy are continuing the Cruise Collection of "Les Escales" (port of call) fragrances for summer-wearing with Escale à Parati for 2012. Previous offerings in the Cruise Collection include Escale à Portofino (2008), Escale à Pondichéry (2009) and Escale aux Marquises (2010).


Escale à Parati by Christian Dior finds its inspiration in Brazil; not coincidentally, taking in mind that Brazil is the most rapidly growing fragrance market (remember the launch of Batucada by L'Artisan Parfumeur?). Parati (or Paraty) is an historical tourist town in Brazil, situated on the Costa Verde near Rio de Janeiro.
Dior's Escale à Parati is meant to be shared between the sexes, providing a light air inspired by the Costa Verde and its atmosphere of fun, dance and music. The fragrance includes citrusy and woody notes of bitter orange (bigaradier), lemon, petit-grain, rosewood, mint, cinnamon, red berries and tonka bean.

Available as 75 and 125 ml Eau de Toilette from June 2012 at major department stores.

Tuesday, January 24, 2012

Chronology, Comparison & Photos of Miss Dior (Cherie) Various Editions & Reformulations: How to Spot the One You Like

It was a few months ago I was venting on the reformulation and name change of a very popular Dior perfume, the coquette Miss Dior Chérie which became...Miss Dior, thus changing the course of history forever for the young generations. The issue is both puzzling and enraging enough and you can (re)read my previous article if you like, but I realized that what many people are asking for is how to differentiate between the various editions and how to spot the older Miss Dior Chérie from the reformulated one.
So here's a short guide with photos to help you pick the right one; the one you meant to buy.

First of all, according to the official claims the new version of Miss Dior (Cherie in parenthesis, because that's what it is a version of) (2011) is "subtler and more refined" than the original from 2005 created by perfumer Christine Nagel. If we're to do a Miss Dior Chérie 2005 vs. 2011 edition comparison, the new edition is credited to perfumer Francois Demachy and starts on a different premise: 'Dior's girl is grown up and is now a woman who loves' (instead of one who flirts, we're led to believe), fronted in the advertisements by Natalie Portman, but the truth is much of the character that made Miss Dior Chérie so much a love-it-or-hate-it fragrance is lost, the tart strawberry jam note and the caramelic pop-corn is watered down and all we're left with is a generic sweet top, a white floral note and sanitised patchouli. But that's just my own opinion; don't mind me too much, I always thought the old was rather unpalatable, though it possessed conviction & character. But what is now admitted officially, was a fact even before 2011! A while ago the Dior fragrance was already reformulated, even though it circulated under the full name (see below for photos and captions).

Miss Dior Chérie EDP (Christine Nagel 2005) will be available on the market while stocks las (the last reformulation before the 2011 one will be as well), and the new edition Miss Dior (Chérie) EDP (Francois Demachy 2011) will replace it completely.
The reason of course being that Miss Dior Chérie outsells the original Miss Dior by a wide margin...

click to enlarge




The rather confusing Miss Dior (Chérie) line comprises so far:
Miss Dior Chérie Eau de Parfum 2005 (Christine Nagel original)
Miss Dior Chérie Eau de Toilette 2007 (this version eventually obtained the white label instead of the silver writing on the bottle, like the later reformulated EDP)
Miss Dior Chérie Eau de Printemps 2008 (limited edition),
Miss Dior Chérie Blooming Bouquet 2008 (exclusive for the Asian market)
Miss Dior Chérie L'Eau 2009 (a completely different fragrance, a "flanker")
Miss Dior (Chérie) Eau de Parfum 2011 (Demachy reformulation)
Miss Dior Eau Fraiche Eau de Toilette (new flanker for spring 2012)
Miss Dior (Chérie) Le Parfum (August 2012)

Miss Dior Chéri EDP 2005

Miss Dior Cherie EDP reformulated 2008

Miss Dior Cherie~ L.to R: Eau, EDP, EDT 2008 presentation


Miss Dior (Cherie) reformulated 2011 "couture" edition

The confusion happens with the Eau de Parfum (EDP) mainly as this is the sought-after version. The older original 2005 bottles had a silver writing on the bottle, while the white label was introduced sometime in 2008 (as attested by the Maryna Linchuck commercials). Please be warned that a perceptable reformulation happened in 2010 to both EDP and EDT, when the Eau de Toilette version was remade in 2010.

Miss Dior Originale EDT 2011

The classic 1947 Miss Dior now circulates in Eau de Toilette (and extrait de parfum) as Miss Dior Originale. The extrait de parfum of the Cherie declination (now simply presented as Miss Dior as well) is thankfully distinguishable by the bottle design which is close to that of the pinkish Cherie juice and bears a ribbon bow. The body lotion comes in both the Cherie and the original 1947 scent, the latter distinguishable by the moniker "Diortendre" below the Miss Dior name.

Miss Dior Eau Fraiche edt 2012



Imagine the confusion when spring 2012 will see the introduction of Miss Dior Eau Fraiche by Dior, blending not only one classic fragrance in the mix but two! (Dior Eau Fraiche is an Edmond Roudnitska perfume composition from the 1950s).

Adding that August 2012 sees the introduction of Miss Dior ((Chérie) Le Parfum, an extrait version of the reformulated Demachy juice, fronted by Natalie Portman in the ads.
As you can see in the pic below the bottle is identical to the 2008 reformulated EDP but with Le Parfum written under the "Miss Dior" tag.




There's a circle in hell reserved for Parfums Dior for confusing us so!
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Related reading on Perfume Shrine: the Christian Dior fragrance reviews

You can also check PerfumeShrine's previous entries on the different flankers/perfume editions of Dior Poisons, the many flankers/limited editions of Dior best-seller J'Adore, the super confusing group of fragrance editions by Rodriguez Narciso For Her with their differences highlighted, the Etro Via Verri original and reformulated editions, the Shiseido Zen perfume editions, the several fragrance editions of Flower by Kenzo compared to one another (with pics) and Hermes Merveilles perfume range different editions.

some photos via sassisamblog.com

Wednesday, November 9, 2011

Christian Dior Hypnotic Poison: the new commercial with Melanie Laurent

Mélanie Laurent is the new face for Dior's Hypnotic Poison perfume, after Monica Bellucci (who is currently advertising Swedish brand Oriflame skincare).
Directed by John Cameron Mitchel, the new Dior Hypnotic Poison commercial is set in the Louvre (witness the characters seen almost under the wings of the "Nike of Samothrace" , thus named after the island of Samothrace) with the two lovers following each other in at the Daru staircase and the room of Classic Greek Antiquities (You can see Artemis on the hunt for a split second). Hypnotic Poison is a classic, we get it. The commercial...hmmm, not so much. Not bad, but it takes a bit more to compete with Parian marble.



According to the Dior site, Hypnotic Poison mingles "Four contrasting facets – intoxicating bitter almond and carvi, opulent Sambac jasmine, mysterious Jacarandra and sensuous vanilla and musk– make for a compelling, bewitching fragrance fusion. Intoxicating and extravagant".

Wednesday, September 14, 2011

Dior Patchouli Imperial: fragrance review & a Story on Perfume Sleuthing

Plus ça change, plus c'est la même chose.
(The more things change the more they remain the same.)
French proverb



~by AlbertCAN

For the majority of the summer Perfume Shrine has been investigating a grand perfumery mystery. The million dollar question: Finding the name of the next fragrance to be launched by Christian Dior. For two months, though living in separate continents (Elena in Europe, me in North America), we have been busy searching and researching high and low, busy forming hypothesis on what will happen within the up-coming months.

Now the keen readers might have deduced that we were only interested in the name and not anything else—for yours truly have sampled it way back on the second week of July and lived with it for a whole day, silently and carefully observing its sillage and diffusion. In fact when the Russian Elle made the announcement two weeks ago it was merely a confirmation of what we have secretly known for months.

The intrigue started on an unassuming Saturday, July 9 to be exact. Elena received a short message from me (for privacy reasons details of day have been modified):
"I just came back home feeling very intrigued because a very chic young lady I know was wearing a fragrance I simply couldn't identify. For hours it was driving me insane: It smelled fantastic on her, but I just couldn't name it! My first guess was 31 rue Cambon, but I know the Chanel has more ‘gras’ and a bit more pronounced black pepper. After 2 hours I finally had the courage to ask her what she was wearing. Turned out she was wearing the latest Christian Dior, yet to be on the market—she got it as a gift. Now, she was too elegant to name drop..."

Surely we all have moments which a story is at the tip of the tongue, knowing how frustrating it is to name that fragrance, the music we’ve just heard or that book we have just enjoyed. But to name a fragrance that is not out on the market? I now know why the antagonists in Russian folklores often ask their subjects to find the thing I do not know as one of their cruel tasks!

The fragrance itself was not hard to figure out on the other hand. As I communicated to Elena within the same message:


"I can tell you that the new Dior fragrance, if the news can be verified, is a modern chypre and a kissing cousin (and I do mean kissing cousin) of Chanel 31 rue Cambon with pronounced patchouli, orris, incense (my money is on frankincense), musks (I sensed ambrette and modern musk effects), and spices (definitely black pepper, but more complex as well) with a stable and sustained development and a very work-appropriate sillage. Not a lot of citrus, but neither is Rue Cambon. The only thing that I consider an improvement is the patchouli and the black pepper facets are slightly more nuanced than 31, which is sharper. The orris used in this Dior is not as obvious. I observed the fragrance for hours and the smell is an engineered marvel, as it did not waiver a bit throughout the duration".

Even until now, months after sampling it, the scent of Patchouli Impérial still floats comfortably on my mind, steady as a diver’s back, delicately forceful as the gaze of a Nubian woman. Its structure concise, its proportions disciplined. Looking at the official notes I now can recognize how the Sicilian mandarin modifies the Calabrian bergamot, almost hidden with the piquant smoothness of Russian coriander seeds—all could have easily gone unnoticed but they are there, interesting second glances. Now of course the patchouli is decidedly present—the Indonesian variety, mind you, having a slight pungent, crisp green characteristic—but hardly a solifolia at all. Rather the patchouli used here is a context, straddled between the bergamot and the musk, creating a modern chypre effect, and, when paired with the sharp cedarwood (Atlas, not the Virginia variety, would be my vote) and sandalwood (most definitely a convincing replica for costs and conservation purposes)...the effect isn’t too far from, again, Chanel 31 rue Cambon in my humble opinion.

I am in no means to suggest or to imply that the juice of the venerable, contemporary Chanel classic somehow accidently slipped into the analytical lab of Parfums Dior, nor I am in any position to suggest François Demachy, who authored Patchouli Impérial, of imitating the work of Jacques Polge and Christopher Sheldrake. Yet Monsieur Demachy’s tenure at Chanel is fairly evident with the latest Dior composition, injecting an abstract richness into the realm of Dior fragrances while carefully editing the existing Dior archive. All this cannot be coincidental.

Still, here's another million dollar question: What’s with the lateral lineage when Dior and Chanel are originally supposed to stand for almost opposite views on luxury?

Many avid readers of Perfume Shrine will no doubt have read Elena’s less than optimistic review of the latest Dior commercial, how stars of the bygone era like Grace Kelly, Marlene Dietrich and Marilyn Monroe—the last being forever linked to Chanel No. 5, no less—have been used to advertise J’Adore. Interesting to note that Dior did not hire anyone to play dress up: All of the bygone stars are brought back using CGI technology. Dior, in short, is re-editing its history much like what Coco Chanel did throughout her life.

Let’s consider that facts here: In order to raise its competitive advantage LVMH, the mother ship of Dior, needs to grow by making commercial acquisitions. (LVMH's latest acquisition of Bulgari is yet another stern reminder.) Yet in the current economic environment the few remaining worthy brands are, in the case of Hermès, rarely available aside from a minority stake. And in the case of Chanel the shares are 100% unavailable, having owned by only the Wertheimers. All of which in private equity.

So what would you do if you were Bernard Arnault, the chairman and CEO of the French conglomerate LVMH if owning a stake in Chanel is not very possible within the immediate future? Given the choices I would have done exactly what he did: hiring the former Chanel deputy perfumer, imitating its legacy. It’s nothing personal, just business.

(On the flip side why is Chanel being content on being commercially competent when Dior is nipping at its heels, especially given the recent releases such as N°19 Poudré? That’s honestly not for me to answer at this space—but certainly begs the question, no?)

What strikes me as interesting with the latest l’offre is the dialogue between Polge and Demachy, almost a perfumery development process ~Jacques creates an essai olfactif while Demanchy suggests the possibilities of the theme. To comment, to reflect. I think if one approaches from this perspective this fragrance will be interesting.

But all that aside the bottom line to me, of course, is that now I cannot smell this fragrance without thinking of the lovely young girl who introduced me to this scent. She was wearing a navy print flouncing chiffon mini-skirt on that day, cut to perfection just right above the knees. Fantastic legs and just a great pair of strappy leather sandals. A beautifully cut solid black top, with impeccable silken shoulder-length hair and almost perfect manicure. Funny how I remember people when they have a way with fragrance.

Christian Dior Patchouli Impérial is created by perfumer François Demachy and contains notes of: Sicilian mandarin, Calabrian bergamot, Russian coriander, Indonesian patchouli, cedarwood and sandalwood essence. It’s the latest addition to the upscale La Collection Couturier Parfumeur Christian Dior line and is available for order at Dior boutiques worldwide and the official website. Patchouli Impérial is marketed for women, although as a patchouli fragrance it can be used as unisex under the appropriate context.

Availability & official info on the Dior site.


Ofra Haza singing Elo Hi (Canto Nero) by Goran Bregovic (who mixed for the occasion Serbian band Bijelo Dugme's original song "Te Noci Kad Umrem Kad Odem Kad Me Ne Bude")
Arabian Eyes 2 by GayfruitBonB on deviantART

Wednesday, September 7, 2011

Dior & LVMH: What the Hell?

I was sort of ruminating the other day about Dior using Marilyn Monroe, Grace Kelly and Marlene Dietrich for the new film commercial for their J'Adore fragrance. Apparently something is very rotten at LVMH who owns the brand and things are taking an awry turn in general.



A while ago it was publicized that they had taken an old, iconic photo of French heartthrob and (mesmerizing eyed) actor Alain Delon in all its beauty, had digitally erased the dangling cigarette from his manly fingers in the original shoot (which you can see on our post here) to conform with political correctness and had then used the photo to promote their classic ~ruggedly masculine, yet elegant~ scent Eau Sauvage. It worked brilliantly sales-wise. I assume that there was some private deal behind the scenes between the actor and the group, or at least the person who held the rights for the photograph, but this time they're going too far. Because who owns the rights for an icon like Monroe or Dietrich?
So, in light of the latest, I am reminding you there is not only one, but two commercials for Eau Sauvage which use whole excerpts from the classic 1960s film La Piscine by Jacques Deray, in which Alain Delon struts his suave physique and virile attitude to great aplomb. Obviously they must have had permission from the producers, but I find the whole experiment rather crass and pathetic. I realize men of Delon's ilk are rare and icons such as Monroe, Kelly, Dietrich or indeed John Lennon (earning Yoko Ono a huge amount of money each year) are timeless, but surely they could have been at least rather more imaginative in their take chez LVMH, just like they could have been more imaginative while promoting their J'Adore. I'm not sure I' comfortable with where Dior is going nowadays...



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